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Home Stadium at Kalamaria Thessaloniki
New Tipbet.gr partner Apollon Pontou FC were formed in January 1926, so have a rich history – which has included stints in the top division - and have developed to now be in the 2017/18 Football League, which is the second-tier of Greek football. The team’s logo has changed over the years, though the god Apollo has remained central to the club’s identity – a Pontus Eagle was added in 2017.
Tipbet.gr is a major sponsor of the football club Apollon Pontou and has extensive branding coverage at their Kalamaria Stadium as part of the agreement that makes the parties Premium Partners. There, the home and away benches are adorned with the Tipbet.gr logo, while this is also visible in the interview room. Tipbet can be seen at the entrance to the stands with signs; these are strategically placed to ensure maximum coverage where footfall is at its highest.
In addition, Apollon Pontou's football kit is adorned on the back, while players’ matchday bags market Tipbet Greece. The football club regularly posts material of their involvement with the new website, while extensive future marketing collaborations are planned. The Premium Partnership will have a positive effect going forward, with activities that involve the local community – including the opportunity to win tickets – to be organised.